One of the first and most important steps in establishing your presence in the worldwide web is to find and buy the most suitable, available domain name for your website.

The first instinct of many people is to look for something that fits as close as possible with their business name. This can be a good idea especially where their name has become synonymous or very closely linked to the product or service that they provide. For example, the Dyson company has a name that has become synonymous with vacuum cleaners. For them, dyson.com or dyson.co.nz would be a sensible choice.

This can also work if your business name contains keywords that people are likely to type into search engines such as Google, when looking for a particular service or item. An example of this would be a business such as (say) 'Rural Fencing Limited' having a domain name based on their business name as this will help people to find them under their business service.

However, if your business name is not synonymous or associated with the products or service that you supply, you should consider a domain name based on the keywords that someone searching for your products or services might submit to the search engines.

If you need help in identifying the name best suited to your needs, or if you have any questions about domain name registration, please don't hesitate to contact us at any time. We want what is best for you!